SEO Math: Axioms for Search Analysis
It’s virtually impossible to find decent tutorials on math and statistics you can use for search results analysis. Nearly all SEO-related math articles seem to focus on reverse-engineering Google’s...
View ArticleSEO Math: Group Theory for Query Spaces
This article assumes you have read SEO Math: Axioms for Search Analysis and have some basic understanding of the concepts I presented there. There are two types of query spaces: limited query spaces...
View ArticleWhy your link analysis methods suck
Simple probability theory tells us that if we take two coins and randomly toss them into the air, the chance of both coins landing heads up is 25%. You can illustrate this probability by looking at all...
View ArticleHow to choose where to begin your SEO campaign
A recent forum discussion about Yahoo! included remarks from several SEOs who block the Slurp crawler from their sites. I could not help but shake my head because some of those people have argued that...
View ArticleKeeping Up With the Cloneses
One of the worst pieces of advice you get from link building experts is to look at the backlink profiles of your competitors and ask those sites for links. This is one of the most unimaginative and...
View ArticleA Tale of Two Boats On a Lake
A little boy had two model boats. He took them down to a nearby lake one day to play with them. He put both boats into the water and pushed them out toward the center of the lake. A wind came along and...
View ArticleWhy Not Use Alexa for Competitor Analysis?
Competitive analysis is one of the great time wasters of search engine optimization practices. People set such unrealistic expectations for competitive analysis that they weaken their strategic search...
View ArticleWebsite Behavioral Analysis for Competitive Search Marketing
As a conceptual name Website Behavioral Analysis has been integrated into the lexicon of people who pitch their analytics-driven marketing methods. I point this out because I’m going to use this...
View ArticleHow to Design a Competitive Intelligence Dashboard I Would Use
Did you know that the original meaning of oxymoron was “pointedly foolish”? The word’s roots are Greek: oxys “sharp” and moros “stupid”. In search engine marketing, Competitive intelligence is an...
View ArticleWhy Analyzing Competitor Websites Wastes Your Money
After link building (even in the poorly disguised form of “content marketing”) the most popular search marketing passtime appears to be “competitive analysis”, focusing primarily on two areas: Backlink...
View ArticleWhy Your Link Analysis Methods Suck
Simple probability theory tells us that if we take two coins and randomly toss them into the air, the chance of both coins landing heads up is 25%. You can illustrate this probability by looking at all...
View ArticleHow to Choose Where to Begin Your SEO Campaign
A recent forum discussion about Yahoo! included remarks from several SEOs who block the Slurp crawler from their sites. I could not help but shake my head because some of those people have argued that...
View ArticleKeeping Up With the Cloneses
One of the worst pieces of advice you get from link building experts is to look at the backlink profiles of your competitors and ask those sites for links. This is one of the most unimaginative and...
View ArticleA Tale of Two Boats On a Lake
A little boy had two model boats. He took them down to a nearby lake one day to play with them. He put both boats into the water and pushed them out toward the center of the lake. A wind…Read more →
View ArticleWhy Not Use Alexa for Competitor Analysis?
Competitive analysis is one of the great time wasters of search engine optimization practices. People set such unrealistic expectations for competitive analysis that they weaken their strategic search...
View ArticleWebsite Behavioral Analysis for Competitive Search Marketing
As a conceptual name Website Behavioral Analysis has been integrated into the lexicon of people who pitch their analytics-driven marketing methods. I point this out because I’m going to use this...
View ArticleHow to Design a Competitive Intelligence Dashboard I Would Use
Did you know that the original meaning of oxymoron was “pointedly foolish”? The word’s roots are Greek: oxys “sharp” and moros “stupid”. In search engine marketing, Competitive intelligence is an...
View ArticleWhy Analyzing Competitor Websites Wastes Your Money
After link building (even in the poorly disguised form of “content marketing”) the most popular search marketing passtime appears to be “competitive analysis”, focusing primarily on two areas: Backlink...
View ArticleSEO Math: Axioms for Search Analysis
It’s virtually impossible to find decent tutorials on math and statistics you can use for search results analysis. Nearly all SEO-related math articles seem to focus on reverse-engineering Google’s...
View ArticleSEO Math: Group Theory for Query Spaces
This article assumes you have read SEO Math: Axioms for Search Analysis and have some basic understanding of the concepts I presented there. There are two types of query spaces: limited query spaces...
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